Support any nonprofit by simply appending an EIN to any URL on your domain - this feature makes activating cause marketing campaigns quick and simple!
Best Uses
- Activate personalized outreach in an email campaign.
- Create custom marketing campaigns supporting specific causes without adjusting your existing featured or default cause.
- Share specific links with nonprofit partners to promote your partnership and have their organization supported by default when their supporters shop your store.
- Enable Social Influencer partners to support a nonprofit they care about when promoting your brand.
How it Works
- Select any URL to your store. This can simply be your homepage, a product page, a marketing landing page, or any other page on your domain.
- For most URLs simply append “?sgcause={EIN}” to the end of the URL (do not include the quotations or brackets)
- If the URL already has a “?” within it then use “&sgcause={EIN}”
- Replace “{EIN}” with the EIN of the nonprofit you wish to support, leaving out the hyphen (-)
- Here’s an example with a live partner!
- This link on Kobelli.com is for a solitaire necklace https://kobelli.com/collections/solitaire-pendants-necklaces/products/1-2ct-diamond-solitaire-3-prong-necklace
- As you can see above, the link does not contain a “?” - so we will be using “?sgcause={EIN}”
- The cause we’ll use as an example will be Feeding America with an EIN of 36-3673599
- The final URL looks like this: https://kobelli.com/collections/solitaire-pendants-necklaces/products/1-2ct-diamond-solitaire-3-prong-necklace?sgcause=363673599
- When you jump to that link you can see Feeding America is loaded into the ShoppingGives widget!
- Here’s an example if your URL already has an existing query parameter (?)
- This example will load One Tree Planted https://kobelli.com/collections/solitaire-pendants-necklaces/products/1-2ct-diamond-solitaire-3-prong-necklace?variant=30098285822049&sgcause=464664562