Donations can be created in various ways for any eligible 501(c)3 nonprofit through ShoppingGives — the giving method being utilized informs the tax deductibility of the donation
- Merchant Donations - When a Merchant donates a % or $ per product or purchase, donations are tax deductible for Merchant but are not for the consumer.
- Customer Donation - When the Merchant enables their customers to add on a Round Up Donation or an Add-on Donation (a flat dollar amount), donations are tax deductible for consumers but are not merchants.
- Loyalty - When a Merchant enables their customer to redeem Loyalty Points redeemed for donation, these are looked at as similar to a coupon or stored value; loyalty points are tax deductible for the merchant but are not for the consumer.
Action-Based Donation "ABI" – When a Merchant leverages our Action-Based Impact API or Flows to create Action Based Donations, the donation can either be a Merchant Donation OR a Customer Donation. An Action Based Donation should be considered and marked as a Consumer Donation in the API or Flow if an exchange of value from the consumer can be quantified monetarily associated with or as part of the given action.
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